Outreach and legacy are nothing new. A lot of associations and destinations have to a limited extent and on an ad hoc basis worked with outreach over the years. But in recent years, outreach and legacy have been getting a lot more attention as the potential for both destinations and associations have become clearer. This report presents the current global outreach landscape and points to challenges that should be addressed if the full potential is to be captured.
The report also includes a range of different outreach activities categorized by various legacy impact goals and a select number of outreach cases from around the world. Finally, business cases in the form of benefits to meeting planners, government funders and sponsors are presented.